A New Era of Participation: Web 2.0 Influences "Company 2.0"

San Francisco, CA (PRWeb) December 23, 2006 -- Search and performance marketing agency Red Bricks Media is bringing a fresh perspective to the way companies interact with their communities. As part of its company culture, Red Bricks Media has instituted an attitude of volunteerism with projects designed to give back to its San Francisco community.

As an interactive marketing agency, Red Bricks Media is in the business of providing innovative strategies and excellent service to its clients, managing search engine optimization (SEO), pay per click (PPC) advertising and CPA-based programs for Fortune 1000 clients. However, that's just part of the story for this growing agency.

"In the parlance of our business, we want to encourage Company 2.0," described Elliott Easterling, co-founder and Vice President of Sales and Marketing at Red Bricks Media. "Just like Web 2.0 has produced a new 'architecture of participation' on the internet, Company 2.0 is our way of approaching the relationship between company and community. We want to actively participate in the community we live and work in, because this reflects our values as individuals and as a company."

Many of the agency's employees were active volunteers before coming to Red Bricks Media, and they provided the initial impetus to find community volunteer programs in which to participate. In the past year, the company has worked with the Hamilton Family Center, Edgewood Center for Children and Families, The San Francisco Food Bank, Project Homeless Connect, Glide Memorial Church, and Fill Up America.

"Google went into its IPO with the statement, 'we want to be a new kind of company', and that's the attitude we're taking towards community participation," Easterling continued. "We want to be a new kind of company, because we are not just about the bottom line. Social responsibility will always be part of our culture, and I hope Red Bricks Media can be an example for other companies to become more active participants in their communities."

About Red Bricks Media
Red Bricks Media is a San Francisco search and performance marketing agency, offering a full line of interactive services including Natural Search Engine Optimization (SEO), Paid Search Marketing (PPC), and comprehensive interactive media strategies covering CPM-based campaigns, lead generation programs and emerging media like mobile search and buzz marketing.

Red Bricks Media is headquartered in San Francisco. The company's client list includes Adobe Systems, Hearst Magazines, Seagate, Computer Associates, Financial Times and The Body Shop. Visit Red Bricks Media for more information.

About the San Francisco Food Bank
The San Francisco Food Bank's mission is "to end hunger in San Francisco." This year, the Food Bank plans to distribute 26 million pounds of food. With so much food, volunteers play a large role in helping to inspect, sort, and shelve donated packaged goods. Hunger is still pervasive in San Francisco; one in four children and one in five adults do not have enough money to meet their basic nutrition needs. By distributing food through more than 450 local agencies, including community centers, shelters, and soup kitchens, the San Francisco Food Bank works to combat hunger. Find out more by visiting www.sffoodbank.org.

About Project Homeless Connect
Project Homeless Connect (PHC) has already attracted more than 18,000 volunteers to date since its beginning in 2004. Created under San Francisco mayor Gavin Newsom's leadership, the project's mission is "to rally the city to support and create lasting solutions for homeless San Franciscans." PHC is a bimonthly event that brings the government, nonprofits, and the private sector together to provide a "one-stop shop" of services to the homeless. To learn more about Project Homeless Connect, visit www.sfconnect.org.

About Edgewood Center for Children and Families
Edgewood's mission is to strengthen children, youth, families, and their communities through: Service, Training, Advocacy, and Research. Edgewood's high-quality services address the needs of the family and the changing needs of Bay Area communities. Find out more at: www.edgewoodcenter.org.

About Glide Memorial Church
Taken from website: Glide serves as an oasis in a desert of hopelessness, marching to the edge where victories for social justice are won. Glide is a place where old, destructive ways of being are thrown out and new ones created. Where names are named and love is celebrated and a simple call goes out to all races, classes, genders, ages, and sexual orientations: It's recovery time. It's time to love unconditionally. Visit www.glide.org for more information.

About Hamilton Family Center
The mission of Hamilton Family Center is to end homelessness for families by providing a safe, stable, temporary home environment that promotes the dignity of each family. Hamilton Family Center offers a comprehensive array of support services, including case management, child care, counseling, housing referral, advocacy, and financial assistance that enhances a family's prospects of securing permanent housing and achieving self sufficiency. Visit www.hamiltonfamilycenter.org for more information.

About Fill Up America
Taken from website: Fill Up America is dedicated to connecting need with surplus. Our plan is simple. We talk with those in need: Sanctuaries, Food Kitchens, Women's & Men's Shelters, Children's homes and find out what would make their lives richer. Next we contact manufacturers and distributors and ask what they can donate or even what they plan to throw away. Then we connect the dots. Visit www.fillupamerica.org for more information.

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