When 2.0 : What is and why is Web 2.0
I've recently taken on a rather large job in London, which means I'm on the train at some ghastly hour heading into the smoke.
I've been using this 'downtime' to enjoy some interesting web design podcasts, including those that purport to be related to the Web 2.0 'phenomenon', if indeed it is one. Something I'd been wholly ignoring because I'm frankly too busy to be doing with pretending that I'm sat on the 'bleeding' edge of technology when I know that there is nothing new here at all. In fact the debate seems to be ongoing as to whether web 2.0 exists at all with Tim Berners-Lee, the supposed 'father of the internet' believing that it doesn't really, notably because it doesn't actually hinge on any new technology at all.
When I first heard of Web 2.0 I had been wondering if it was something incredible that had happened while I was asleep or filling the car up. But no, apparently not.
It's just new terminology, coined by O'Reilly, which has finally seeped around industry through management meetings, business lunches and other assorted pissing contests and now people are starting to ask me.
So what you want to know is if web 2.0 is something you should be asking about.
Will it benefit your business, what is it, how is it, is it at all?
My take on it is this. Web 2.0 describes
? Ways in which old technology is now being used properly (web standards.. ahem, yes web standards, ignore them at your peril) ? The addition of more community-connecting features, e.g. blogging, tag clouds, syndicated content ? Different design concepts. User friendliness, sweeping curves, easy on the eye, not too much info. Favouring Sans Serif, pastel colours, large fonts and generally nothing that actually makes the site more potentially useful as mush as easier to use. ... Basically as Fisher Price web design. Chunky buttons for little fingers.
Frankly, I think sites are heading this way anyway and have been for a long time. With or without O'Reilly press.
But in terms of layout designs, despite all the propeller-head debates that we could have about Web 2.0, I think my area of interest with it lies in the concept of HOW it can be applied appropriately, to be of benefit.
I can't help but think that maybe one of the areas of opportunity is the potential use of the design to create more appealing promotional material.
I dont think web site design itself needs to be dumbed down at all, especially as they all tend to be heading more towards the ultra useful portal description anyway (the other side of Web 2.0?). However, like may other people I have built up an immunity to online advertising, be them banner adverts, emails, syndications. I automatically switch off.
I am sure if there was a more engaging way of getting information about products I WANT to know about to me in a way which doesn't automatically place me in a coma then that would actually be a good thing for the user as well as business.
So I'm going to ponder on this for a while and ask some of my direct marketing expert type colleagues to see what can be done.
I'll have a hard job convincing them that despite the fact that black Times New Roman text on red and yellow backgrounds might have worked quite well in the past, that there could be more to be gained encouraging users to read the mails a little more.
Article written by Keith Trigwell.
Author Bio:: ------------
Keith Trigwell
http://noahsraindesign.com/our_art.html
email: selina_remic@yahoo.com
Related Articles:
8 Blogging Tools You Must Have
Blogging is, in itself, a pretty fun way to get your information online, regularly and efficiently. It is also convenient in the sense that even beginners can jump into the fray without much training. You only have to look at the popularity of dozens of social networking sites such as MySpace and Friendster to realize that just about any Tom, Dick, and Jane can blog.
Enhancing Your Part Time Home Business By Blogging
If you have your own part time home business it is important that you are always looking for ways to increase your effectiveness and your profit margin. If you do not work to broaden and enhance your part time work at home business more than likely you will end up with a stagnate business that dies from lack of growth. One new tool that can help you enhance your business is a blog. Blogs have become popular in the past few years and are used as a way to express thoughts, opinions, discuss and debate topics and even for promoting businesses. Best of all, you will find that starting your own blog is free and there are many ways you can use it to increase the productivity of your part time home business.
Prismastar® Launches YouMe.Us Web 2.0 Relationship Advice Community
iPod Giveaway to Reward Beta Users
Banzza.com Launches Free, Web 2.0 Canadian Real Estate Listing Service
Banzza.com, a Canadian Web 2.0 real estate company, launches its free listings service to help Canadians promote their real estate for sale or rent. Banzza provides free property listings and resources to serve buyers, sellers, renters, and real estate agents.
IRateMyDay.com -- New Social Site Defines Instant Blogging
A new site featuring Instant Blogging is launched. IRateMyDay.com is a social community site where users can share their daily feelings instantly to the World.
Web 2.0 Service Imagelooop Enlists Music 2.0 CEO Ralf Plaschke
Web 2.0 slideshow provider Imagelooop GmbH further strengthens its management: as of April 2007, music business expert Ralf Plaschke will join the company as CEO.
Free For All Blogging Websites- Free Interesting Facts
Finding specific information about free for all blogging websites might not be easy, but we have gathered very helpful and relevant information about the general subject matter, with the ultimate aim of assisting you out. Even if your search is about other free for all blogging websites information, such as credit card fraud cases, the big moo, make your blog or even popular blog, this article will prove very helpful, without saying a lot.
Web 2.0 Meets Dialing for Dollars
Seattle nonprofit first to utilize live, webcasting for fundraising.
Blogging Ideas, Do They Make Money?
A Great Idea For a Blogging Web Site is No Longer Enough
Apatar Bridges the Information Gap Between Web 2.0 and Enterprise 2.0, Unveils Enterprise 2.0 Data Integration Application at the Open Source Business
Renat Khasanshyn, founder and CEO, Apatar, will present the Community Preview of Apatar Enterprise Data Mashups, an open source data integration and ETL (Extract, Transform and Load) software application at the Open Source Business Conference on May 23rd in San Francisco, CA.
Build Site Traffic With Free Blogging
Dont have enough readers for your free blog website?
Social Networking Sites And Why They Are The Best Source For Generating Web 2.0 Traffic
According to news by BBC, Business 2.0 magazine has named StumbleUpon the number one social media company. It is a net discovery site founded in the year 2001, has member strength of more than 2 million registered users. The Web 2.0 traffic concept has been growing in strength after this evidence of traffic generation and more business companies are trying to shift business from the earlier model of Web 1.0 concept.
All about Blogs and Blogging
Blogging has become a part of day-to-day life. People have taken to share their views and opinions and post their comments online. A blog is an interface where people communicate with one another. It is a shared on-line journal or a diary. A blog is thrown open to the public who considers the same as their own web site and updates it regularly. The term blog stands for word web log.
Is Blogging Effective
If there is one single phenomena that could best be said to represent the idea behind Web 2.0, it is blogging.
Blogging Advice - Give Your Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger's expertise and leadership in the market.