HRmarketer Webinar to Highlight 'Marketing to HR' with Traditional and Web 2.0 Integrated Strategies
Capitola, Calif. (PRWEB) March 27, 2008 -- Following the successful launch of HRmarketer's latest Marketing to HR eBook (http://www.hrmarketer.com/home/whitepaper_main2.htm), the HRmarketer.com team will present a free one-hour marketing and PR Webinar (https://www1.gotomeeting.com/register/844707777) on Thursday, April 10, from 11:00 a.m. to 12:00 p.m. PST.
The Webinar will highlight how to create a successful marketing and PR strategy that integrates both traditional and Web 2.0 activities to generate more visibility, website traffic, sales leads and improved search engine rankings (http://www.hrmarketer.com/MarketingPRWebinar).
The HRmarketer team will walk HR suppliers through the proven framework its Services Group pioneered for increasing visibility (standing out in a crowded HR marketplace) with HR decision makers. HRmarketer.com calls this the Marketing PR Lead-Gen Process(sm), a three-step process that produces measurable results focusing on:
? Infrastructure ? your business strategy, messaging, website SEO and marketing website
? Content ? white papers, research reports, case studies, surveys and webcasts
? Promotion ? monthly media releases, search-optimized releases and direct marketing
"The days of hit-and-miss traditional marketing tactics are being transformed by online marketing efforts," notes Kevin Grossman, chief operating officer for HRmarketer.com. "Our lead-generation process is proven to generate measurable results and our own research validates that more HR vendors are increasing Web 2.0 marketing activities with much success. Our latest Webinar will include real world examples of these types of marketing successes."
Webinar registration is available at http://www.hrmarketer.com/MarketingPRWebinar.
About Fisher Vista, LLC
Fisher Vista, LLC is a marketing and information services firm focusing on the human capital and senior care industries. The company?s flagship product, HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry, helping HR suppliers generate publicity, website traffic, sales leads and improved SEO. SeniorCareMarketer.com is scheduled for launch in early 2008 and will achieve similar results for companies selling products and services relating to the aging of America.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company
listed above.
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