ThePort Network Transforms The Atlanta Falcons' Old-Style Message Boards Into A Richly Interactive Web 2.0 Social Networking Community
Atlanta, GA (PRWEB) January 7, 2008 -- With the help of leading social media solutions provider ThePort Network, the Atlanta Falcons officially launched FalconsLIFE (www.falconslife.com), a new fan-pleasing social networking community. ThePort seamlessly migrated 25,000 members of the team's conventional message board system along with their profile and registration data into a greatly expanded Web 2.0 interactive experience. This migration strategy allowed the FalconsLIFE community to open its doors with over 25,000 registered members.
Through the new FalconsLIFE, fans can develop their own unique profile pages, publish blogs, upload and share videos and photos, initiate surveys, participate in online discussions and more.
ThePort's turnkey solution enables sports teams to cost-effectively transform their Internet image to boost web site traffic and enhance fan interest and satisfaction. Old-style message boards can be quickly migrated into contemporary social communities that give fans new ways to participate and build relationships online. Importantly, the new FalconsLIFE also incorporates the team's design preferences and other custom elements.
"FalconsLIFE allows our fans to stay connected in ways not previously possible," said Dan Levak, Falcons Director of New Media. "For the Falcons, it's a new way for us to learn from and interact with our most important audience. We've already gained important insight into what our fans care about and ways we can provide them with maximum value."
In addition to giving fans an online way to connect with one another, FalconsLIFE provides The Atlanta Falcons with new revenue streams -- including unobtrusive online advertising, product merchandising and opportunities with corporate sponsors. For example, fans can communicate with "Miss Merchandise" to learn about, and possibly influence, the introduction of new Falcons apparel. Likewise, sponsors can participate in FalconsLIFE to offer incentives and gain visibility for their products, as well.
With 25,000 fans already ushered into the new FalconsLIFE, Levak believes site membership will grow substantially -- hopefully by as much as 20 percent annually -- with the integrated Web 2.0 social networking features.
ThePort has supported the Falcons' online social media programs and overall Internet strategy, helping Levak explore new ways to provide added value to fans while supporting marketing goals. One positive result is a 2007 InfoWorld 100 Award for a "Socially Immersive Next-Generation Fan Site."
"The Atlanta Falcons are at the forefront of the league when it comes to implementing new social media solutions," said ThePort CEO and Co-Founder Bob Cramer. "They understand the value of the web as a medium for reaching and bonding with their supporters. FalconsLIFE is an aggressive project that is already paying off through new revenue streams and stronger relationships with fans."
About ThePort Network
ThePort? Network, Inc. provides an integrated suite of enterprise-class social media solutions that enables media companies, associations and sports teams to build and manage branded Web 2.0 communities that facilitate high-engagement marketing, foster increased member-to-member interaction and create additional revenue opportunities. ThePort Social Media Suite is offered as a service over the Internet and is comprised of ThePort Start Page, ThePort Social Network and ThePort Rich Media Blog Publisher. Based in Atlanta, Ga., the company's customers include Cox Newspapers, The Atlanta Falcons, RCI and TradeKing. For more information, visit www.theport.com.
###
Related Articles:
Blogging Exposed
You see, we should be very thankful that we are born in this modern generation because of the existence of the Internet. With the Internet, every information (whether about Blogging or any other such as Career Un Blog Gratuity, Blog Tools, Bad Girls Club or even Host) can be found with ease on the Internet, with great articles like this.
Corporate Blogging - Pitfalls And Guidelines
It is widely recognized that blogging is one way to easily add new content to a website, and lots of corporates are embracing the idea with gusto. Not only are there companies that do corporate blogging, but in lots of cases it is not just the CEO or the marketing manager who blogs, but the actual employees of the company itself. Google and Microsoft are just two companies that allow and/or encourage their employees to blog. But the whole concept is fraught with pitfalls. The problem is the conflict between confidentiality and frankness and quite a number of blogging employees have been fired recently for inappropriate blogging behavior.
Blogging-What Is Squid Platform?
The purpose of this article is to provide a guide to publishing high quality content using the Squid platform, as a way to generate an income. It covers the Squid publishing platform in a step by step fashion, concentrating on four key concepts:
Is Blogging For You? Take This Quick Quiz
What The Hell Is A Blog Anyway?The word 'blog' is a shortened version of 'web blog'. A 'web log' just means a log or diary-type entry on the web.
Atlanta Market Research Firm Vantedge Group Cuts Research Costs In Half with Software-as-a-Service Model
Announcing the first software-as-a-service model for market research and analytics aimed at saving midmarket companies hundreds of thousands of dollars and providing the advantages of a state of the art intelligence bureau and data warehouse.
Make Money Blogging Sites- Useful Guidelines For Bloggers
Finding specific information about make money blogging sites might not be easy, but we have gathered very helpful and relevant information about the general subject matter, with the ultimate aim of assisting you out. Even if your search is about other make money blogging sites information, such as dog blog advertising, edit blog, free audio blog or even create blog com, this article will prove very helpful, to say the least.
TMA E- Marketing Successfully Demonstrates the Latest in Web 2.0 Tools
TMA E-Marketing provided the Pioneer Press' Website with three Web 2.0 tools to cover the U.S. Figure Skating Championship: podcasting, Internet radio, and Blogoshare, a blog-sharing tool that delivers the best and latest content from one or more blogs.
LiveDeal, Inc. Adds Topics-Based Community Discussion Capabilities: New Web 2.0 Message Forums Enrich LiveDeal's Local Yellow Pages
and Class
LiveDeal, Inc. (OTCBB:YPNT), the nation's first combined local online classifieds and Yellow Pages marketplace (www.livedeal.com), today announced the addition of topic-based community discussion forums for its members. LiveDeal users can now engage in dialogue with other members by creating topics of interest or posting and viewing messages within the topics. These new forums allow users to focus quickly and easily on areas of interest, rather than navigating through broad general subject message boards.
Make Money By Blogging
Business owners should use a blog as a way to attract people to your website You can use your blog to show off your products or services and any specials you are offering
Blogging for Search Engine Visibility - New Blogging Guide Shows You How
Veteran blogger and Internet marketer reveals a little-known but highly effective strategy for blogging your way up the search engine rankings.
Blogging Web Pages- Significant Info For Bloggers
It's difficult to provide accurate blogging websites information, but we have gone through the rigor of putting together as many blogging websites related information as possible. Even if you are searching for another information somehow related to search engine marketing blog, 1996 NBA draft, my radio blog or unlimited hosting this article should assist a great deal.
Apatar Bridges the Information Gap Between Web 2.0 and Enterprise 2.0, Unveils Enterprise 2.0 Data Integration Application at the Open Source Business
Renat Khasanshyn, founder and CEO, Apatar, will present the Community Preview of Apatar Enterprise Data Mashups, an open source data integration and ETL (Extract, Transform and Load) software application at the Open Source Business Conference on May 23rd in San Francisco, CA.
Email Management Company Offers Discount for eMail Manager Web 2.0 Application
IFModules email management solutions offers discounts to future eMail Manager customers by waiving the set up fee through February 28, 2008.
New Blogging Service: Dip Your Toe
Q4 Sales, LLC (www.q4sales.com) today introduced a new blogging service product called Dip Your Toe that helps executives safely explore and participate in the blogosphere.
Blogging Brings More Business
There are blogs for just about any subject matter you can think of If you surf the Internet, you can find everything from personal blogs about family life to corporate blogs about marketing trends, blogs for social service to blogs that make money