From the Web 2.0 Summit, HP Unlocks the Printable Web for Millions of Internet Users: HP Announces New Relationships and Online Printing Capabilit

SAN FRANCISCO (Business Wire EON) October 17, 2007 -- The relationships, the latest development in HP's Print 2.0 strategy, will offer Internet users new and enhanced web printing options to control what they print and how they print it.

In September alone, there were more than 267 million visits to these partners' sites.(1) Each visit represents an opportunity to provide an improved online printing experience as well as to merchandise digital content in new and compelling ways.

To enable these experiences, HP is using Web 2.0 technologies such as those developed by Tabblo, a company HP acquired in March. HP unveiled its strategy to improve web printing in May, and, in August, announced new partners and tools. To date, the company has print-enabled a variety of leading web sites, from entertainment to travel--all in the name of improving the overall online printing experience.

"People are frustrated with printing from the web--it's often wasteful and rarely do the pages print with the information laid out on the page the way you want," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "HP has the technology and the expertise to create a web printing experience that's relevant, empowering customers to transform their personal content in new and exciting ways."

Joshi and other HP executives will speak to the challenges and opportunities of online printing at the Web 2.0 Summit taking place this week in San Francisco. In addition to an HP booth on the show floor, the following presentations are scheduled:

-- "A Conversation with Vyomesh Joshi" - Thursday, Oct. 18, 1:45 p.m. - 2:15 p.m. PT, the Palace Hotel's Grand Ballroom.

-- A workshop with Tabblo's Antonio Rodriguez, "Using Printing to Take the Web Places It's Never Gone Before" - Wednesday, Oct. 17, 10 a.m. - 11:15 a.m. PT, the Palace Hotel's Marina Room.

Making the Web Easier to Print

Graffiti Application for Facebook -- More than 7.75 million Facebook members are registered Graffiti users. The Graffiti widget allows users to "draw" on their friend's profiles or decorate their own profiles. Now, thanks to HP's Tabblo technology, users can print their masterpieces. With more than 33 million pieces of graffiti and 600,000 daily active "graffiti artists," this Web 2.0 technology allows these digital assets to be transformed into real-world artwork for a locker, cork board or frame--and an easy online printing experience. For examples of Graffiti and the web printing application, visit http://www.drawmegraffiti.com/hp.php

Microsoft Windows(R) Live Spaces -- In August, HP announced that Snapfish had been selected by Microsoft to provide online printing capabilities for customers of Windows Live Spaces, part of the Windows Live suite of services. The success of this venture led to HP's Tabblo technology now powering a blog-printing feature on the latest release of Windows Live Spaces. To view this web printing feature, click on the print button at http://anniemacgarden.spaces.live.com/blog/

Merchandising Digital Content for Print

Disney.com -- HP is working with Disney to enable Hannah Montana and Miley Cyrus fans to create a one-of-a-kind memory book memento by combining their content with exclusive images from the popular Disney star's upcoming tour. At the Disney.com XD site (www.disney.com/hannah), parents (or fans 13 and older) will be able to combine their own photos with exclusive Hannah Montana and Miley Cyrus images and stickers to create a personalized "MyConcert Memory Book."

Using HP's Tabblo technology, parents and fans can opt for free online printing at home or order a professional-quality version from HP through a print service provider. The site will be live just in time for the concert tour kicking off on Oct. 18 in St. Louis.

Flickr -- Starting this week, Flickr, one of the world's leading online photo-sharing Web 2.0 communities, will feature HP's Tabblo technology on their "Do More with Your Photos" page. Flickr members will be able to turn their photo collections into a variety of creative projects (for example, collages, photo cubes and 4 x 6-inch prints) and also, for the first time, easily print them at home. Flickr members will also be able to order projects such as photo journals, mini-books, posters and post cards through Tabblo.

HP also is teaming with Flickr for the planned launch of the HP Community Mosaic--a digital, dynamic mosaic that will be created from photos submitted by Flickr members. Inspired by HP's "What do you have to say?" global marketing campaign, the mosaic encourages people to express themselves individually by contributing photos that relate to specific topics, such as pets or flowers.

Over time, the mosaic will grow and change as new topics and photos are added, and people will be able to customize and print their favorite mosaics. The program is expected to launch in mid-November.

More information and other materials related to HP's Print 2.0 strategy, as well as the company's presence at the Web 2.0 Summit in San Francisco, are available in an online press kit at www.hp.com/go/web20summit.

About HP

HP focuses on simplifying technology experiences for all of its customers--from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE:HPQ) is available at www.hp.com.

Note to editors: More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/.

(1) comScore, September 2007.

Windows is a U.S. registered trademark of Microsoft Corporation.

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