ePromos Launches Web 2.0 Blog: The Promo Know-How Zone
New York, NY (PRWEB) August 29, 2007 -- Can promotional products really help companies open new revenue streams, drive campaign awareness, boost Web traffic and cut new hire turnover? They can - according to The Promo Know-How Zone, launched today at http://ideas.epromos.com by ePromos, a leader in branded promotional products. The first-of-its-kind blog, designed to be a resource for customers, the press and the business community, presents and seeks stories of companies successfully using promotional products to boost business and reach goals.
"Lots of people ask us, 'Can promotional products really help us do that?'" says Mark Yokoyama, Director of Marketing and Merchandising. "Since we've helped thousands of customers reach thousands of unique goals, we knew we could provide an answer by creating a resource that shares how successful promotions are put together. And that's what The Promo Know-How Zone is all about. It's a place where our audience--and, really, anyone interested in the promotional products industry--can turn for in-depth information on how to use promotional products in many industries and ways."
The company compiled over 100 detailed case studies for its initial blog launch. At the site, visitors can subscribe for automated e-mail or feed updates, as well as sort and search studies by industry: from accounting and construction to healthcare and real estate, by product type: from apparel and home and garden to desktop items and travel accessories, as well as by campaign type: from corporate gifts and new product launches to direct mail and trade show promotions.
Each story, usually fewer than 600 words, shares how a particular promotion was developed, including the company's unique goals and challenges and how and why a solution ultimately worked. Stories also include color photographs of the winning promotional items.
Yokoyama says that the firm chose the blog format because of its widespread popularity. "Plus, we also wanted to encourage and allow readers to comment, leave feedback and submit their own examples of successful promo campaigns," he explains. "It's a way for business people to share knowledge and for all of us to help each other."
Jason Robbins, CEO of ePromos, shares Yokoyama's enthusiasm. "The new blog distinguishes ePromos from traditional promotional products distributors," he says. "It's a place where the global community can see first-hand the difference between the order-taking and the goal-oriented distributor. Also, as a top-100 distributor out of 22,000, we're able to harness the true power of our size to launch and sustain a Web 2.0-type community where marketers can share experiences with other marketers."
The Promo Know-How Zone at http://ideas.epromos.com joins ePromos' other online educational resources, which are freely available to those interested in corporate gifts, promotional items and employee incentives. For more information about ePromos or its products and services, visit www.epromos.com or call 1-800-LOGO-216.
About ePromos Promotional Products, Inc.
ePromos delivers promotional products with impact that help Fortune 500 companies, small businesses, not-for profits, associations, and academic institutions increase brand recognition. The company ranks in the top 1% of promotional products distributors in the U.S. and is a five- time winner of the Promotional Products Association International's Best Web Site award, the industry's highest honor. The company offers, promotional items custom branded with a client's logo, custom product design and importing services, custom web stores branded for their customers, and warehousing and fulfillment services. Based in New York with offices in Scottsdale, Ft. Lauderdale, and Minnesota, ePromos has a highly diversified global client base of over 10,000 customers.
###
Related Articles:
The Skinny on Video Blogging
Blogs from being simple online journals to business tools have touched many sectors in the online community. Now, with them helping online marketers reach new levels, another form of blogging has surfaced - video blogging.
Video Demystifies Social Media and Web 2.0
ECommerce Rocks video interview with Ben Wills helps demystify social media websites for business owners.
Video Blogging Made Easy -- Professional Video Blog WordPress Theme Makes Inserting Videos on a Blog As Easy As 1-2-3
Tuesday, March 18th, 2008 will mark a truly historic moment in the history of video blogging. Beginning at 1pm on this day, Ben Cope, The Internet Genius, will release the Video Blog Dream Theme, a premium WordPress theme designed exclusively for video bloggers.
The Video Blog Dream Theme makes it easy for blog owners to insert videos on their site, without having the hassle or frustration of trying to copy and paste the HTML embed code.
Nanette Brown Joins ICC/Decision Services as Market Research Project Director
Nanette Brown joins ICC/Decision Services, a leading provider of customer experience management solutions, after serving as Senior Consumer Research Analyst at Pathmark Stores. In her new position, Brown will spearhead many of the firms market research endeavors; including consumer intercept surveying and existing grocery, drug and convenience programs.
Blogging with Adsense for Dollars
This interesting article addresses some of the key issues regarding blogging. A careful reading of this material could make a big difference in how you think about blogging.
ScienceLogic Brings Web 2.0 to IT Management
New version of ITSM solution to feature RSS feeds for notifications and agentless database monitoring.
Business Blogging: Where Do I Start?
The new hot commodity is a blog for your small business so you've decided you must have one.Before you begin think about it long term.
Launch of Iloho Innovates Online Travel - Ground-breaking Web 2.0 Site Partners with FlyerTalk.com & the WebFlyer Network
Iloho (www.iloho.com), an innovative travel-centric online community focusing on user-generated news stories, social networking and in-depth route reviews, launches today. Partnering with frequent flyer stalwarts FlyerTalk.com and the WebFlyer Network, Iloho offers a unique and rewarding community experience that allows its users to define travel headlines, interact with like-minded individuals and plan the perfect trip. Iloho's content is generated wholly by its users; they choose, create and rate every single story and review ensuring that the site is continuously refreshed with the most relevant and recommended travel information.
CoreSpeed Defines Web 2.0 Online Community and Enterprise Social Media
In conjunction with the launch of its Online Community and Enterprise Social Media Learning Lab, CoreSpeed Defines Web 2.0.
Input Launches Free Market Research Website For Government Employees
INPUT Government Community (government-community.input.com) provides free tools and information to federal and state and local agencies to improve government acquisition activities
MeeMix Launches Personalized Web 2.0 Video Channels
New Service Enables Video Format of Personalized Radio Stations; Creates Unique Viewing Experience Akin to Music Television.
Mom Blog Network(TM) Launches The World's First Website to Promote the Fast-Growing Niche of Blogging Moms
Content is driven by members and features a Digg(TM)-like ranking system for the online community to highlight and vote for their favorites
Web 2.0, A Guide For Newbies
A couple of years back Bill Gates introduce the idea of Convergence to the public. It was a fresh idea that later became a catchphrase for the Internet Industry. However, that promised marriage between the TV and the PC/Internet did not fully come into being.
Blogging and Literacy -- Teaming Up for the Holidays
The Virginia Literacy Foundation, PharrOut LLC, and RVABlogs.com announce their second annual holiday fundraising effort supporting the fight against illiteracy in Virginia.
Business Blogging Tip
If you have an aspiring writer on staff you may want to consider promoting them to a blog writing position with your company. Both small and large companies spend money on advertising, varying from yellow pages directories and classifieds to full featured television commercials or radio advertisements. The cost of a blog is a drop in the bucket in comparison to the cost of television advertising and it can reach thousands of on-line users spreading your message and branding your company.