Vovici Announces Enterprise Feedback Management Community Product for Market Research: Online Survey Platform Will Re-invent Role of Market Resear

DULLES, Va. (BusinessWire EON) July 24, 2007 -- "Corporations have been doing more and more surveys online without involving traditional research firms. As a result companies have lost control over the quality of the information gathered and the security of the respondent information," said Dean Wiltse, Chairman and Chief Executive Officer of Vovici. "EFM Community MR empowers the market research firm to collaborate with their clients throughout the online survey process insuring better results and decision making." A leader in the expanding EFM market, Vovici's EFM Community MR enables market research organizations to develop and deploy sophisticated Web-based surveys that are easy and cost-effective to conduct. The 100% Web-based design supports collaboration, workflow management, and role-based security delivering actionable results in real-time.

In conjunction with this product announcement, Vovici recently broadened its long-time relationship with the Nielsen Company, the leading provider of marketing information, audience measurement, and business media products and services, to include the support of constituent feedback for Nielsen's Homescan consumer panel. This panel represents millions of Americans who regularly scan barcodes on purchases and complete surveys to make their opinions count in the consumer marketplace. The design and features of EFM Community MR were driven by Vovici's relationship with Neilsen.

"We have been using Vovici tools for several years and now manage Nielsen's online Homescan panel using the EFM platform," said John Toomey, Senior Vice President, Operations, Nielsen Homescan & Spectra. "Vovici has enabled us to maintain a greater than 70% response rate to our online survey invitations with the sizeable Homescan panel of consumer shoppers."

Product Detail

EFM Community MR eliminates the complexities inherent in the Web survey life cycle by providing an integrated solution including questionnaire authoring, client collaboration, panel/respondent management, flexible deployment, and real-time results reporting and analysis.

-- Questionnaire Authoring--renowned for its Web-based word processing authoring environment, even the most lengthy and complex questionnaires are simple to develop and format.

-- Client Collaboration--provide user-based control to manage access and sharing so clients can edit formatting, revise questionnaires, and develop reporting and analysis.

-- Panel/Respondent Management--set-up, manage and draw from a panel of respondents.

-- Flexible Deployment--regardless of the deployment option all surveys are designed in the same authoring environment and all results are collected to the same results table.

-- Reporting and Analysis--all reports reflect real-time results and can be distributed in .pdf, MS Word(R) or MS PowerPoint(R) formats.

Availability

EFM Community is available now. The EFM Community Market Research Edition will be available in fall 2007. For additional information and purchasing options, please visit Vovici.com.

About Vovici

Vovici Corp. is the leading provider of Enterprise Feedback Management (EFM) solutions, a growing field that includes online survey software and research services that enable the collection and management of feedback from customers, partners, and employees to help shape organizational strategy. Vovici provides online survey software, survey templates and analytics expertise to decision makers in the enterprise, research and government markets. As the leader and visionary in the EFM space, the company offers innovative solutions and a clear, consistent path to EFM adoption. Organizations worldwide rely on Vovici to help them better identify employee satisfaction, market research and customer satisfaction and act on that information in order to create long-term relationships, increase profitability and facilitate time-critical actions that drive business results.

Vovici was formed from the merger of WebSurveyor and Perseus Development Corporation in June 2006. Vovici has been named to the Inc. 500, Software Magazine's Software 500, Deloitte Fast 500 and Deloitte Fast 50. The company operates in five countries, with a customer base that includes more than half of the Fortune 500. Visit www.vovici.com for more information.